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Edgewalkers

Serving Those Who Walk Between the Worlds

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Creating Leading-Edge Publicity

This two-day intensive reveals what it takes to achieve winning publicity in today’s online-offline world. Creating Leading-Edge Publicity is designed to unleash a new-way of thinking as you vision, create and manage Marketing Communications Plans and Publicity Campaigns. Indeed, it is the embrace of three complementary Edgewalker energies – Courage, Co-creation, Connection – that will help super-equip anyone briefed with leading, managing or deploying PR and Marketing Communications for brands, products and organizations.

It is created and delivered by Susan Furness; a seasoned international Public Relations specialist and a practitioner of Integral Facilitation, Spiritual Intelligence, and a Senior Associate with Edgewalkers International.

 
What you will learn:

  • Who or What is an Edgewalker?
  • How to use Edgewalker attributes to underpin marketing communications by understanding the Edgewalker qualities and Edgewalker skills
  • How to name the unique, relevant attributes and values of your Brand, Product, Service and/or Organization
  • How to appreciate and integrate what has been done in the past, and what to integrate now, and what to leave behind
  • How to identify, differentiate and use the key components of the new, digital-era Marketing Communications Publicity Toolkit
  • How to identify New Places that contain the Right Answers to help structure your plan
  • How to shape the plan – Theme, Hot and Trending Topics, Content, Graphics, Photography, Promotions, Resources and Budget
  • How To Identify ‘Hot’ Topics That Make Good Reading Across Traditional Media, Online Media and Social Media
  • How To Turn ‘Hot’ Topics Into Trending Conversations, Using Words, Photography and Graphics
  • How to tangibly deploy, manage and measure strategies and tactics for quality Publicity and Engagement

Contact Us For More Information

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Our Services

  • Assessments
    • The Edgewalker Profile
    • The Archetypes of Change Survey
    • Customized Organizational Assessments
  • Coaching
  • Workshops and Retreats
  • Facilitator Certification
  • Newsletter
  • Endorsements

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If you would like to know more about your own Edgewalker qualities and skills, we invite you to
learn more about the Edgewalker Profile,
take the Edgewalker Profile Questionnaire,
and work with an Edgewalker Facilitator to interpret your results.

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Get In Touch

Edgewalkers International
745 North Sequoyah Drive
Fayetteville, AR 72701
USA

Email [email protected]
Phone 1-479-871-9116

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