the archetypes of change survey

Measure and strengthen your organization’s change integration capacity

The Archetypes of Change Surveys are based on 25 years of research in organizations and were developed by Dr. Judi Neal and Dr. Linda Hoopes. These surveys are based on the realization that people have different worldviews, or orientations toward the change, and that these orientations have major implications for communications, planning, innovation, risk-taking, and openness to change. 

Both of these measure the Five Archetypes of Change:
Edgewalkers  |  Flamekeepers  |  Hearthtenders  |  Placeholders  |  Guardians

Each of the Archetypes of Change has strengths to offer an organization and each of them also has a shadow side.The customized report details these strengths and shadow sides for each participant, providing guidance on developmental opportunities.


The Archetypes of Change Surveys have two forms: 

Your Organization's Change Integration Blueprint

Learn more

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Individual Archetypes of Change Survey

This form of the survey provides each employee with a customized report on the five Archetypes of Change from a personal perspective. An aggregated 22 page organizational report is also available.

The Five Individual Orientations:

Edgewalkers walk between worlds and have the ability to build bridges between different worlds.

They have a strong inner life and are also very grounded and effective in the everyday material world.

EDGEWALKERS

Flamekeepers keep the original vision and values of the organization alive.

FLAMEKEEPERS

Hearthtenders get the day-to-day work of the organization done and are focused on serving others.

HEARTHTENDERS

Placeholders provide stability and predictability to the organization. They are the keepers of the boundaries and can keep an organization from going over the edge. They tend to resist change for the sake of change and are comfortable with routine.


PLACEHOLDERS

Guardians look to the future and tend to see all the things that could potentially be a problem. They have a gift for analyzing and/or sensing what could go wrong before it happens. They are committed to protecting people and the organization from potential harm.


GUARDIANS

Action steps for growth

Research-backed insights

Personalized developmental recommendations

Your unique Archetypes of Change Profile

Detailed analysis of your five individual orientations

Your Customized Development Report

You'll recieve a comprehensive 22-page report with: 

•  Become familiar with your normal worldview and discover opportunities for seeing things in new ways
•  Increase your ability to understand and relate to others who may see things in a different way
•  Increase your creativity and innovation
•  Have a new understanding and approach to valuing diversity in the workplace
•  Assess how and where you best fit in the organization
•  Improve your relationships and your ability to collaborate

Benefits of the Individual Archetypes of Change Survey:

As a result of taking this survey and working with your customized report you will:

ORGANIZATIONAL
 Archetypes of Change Survey

The culture of an organization is critical to its success. The culture must support the organizational mission and vision, or the organization will be unable to reach its fullest potential. And the culture must be able to help the organization to thrive in the external environment in which it is embedded. For example, an organization in an environment that is very stable and predictable must have a culture that supports reliable systems, and concrete procedures. If the environment is very unpredictable and highly competitive, the organization needs a culture that supports flexibility and innovation.

The Organizational Archetypes of Change Survey measures
the five major Archetypes discovered in our research:

The Edgewalker Organization is a high-energy organization that seeks to be on the cutting edge. It thrives on the next new thing and may have a disregard for the past or for tradition. The organization is committed to high integrity and to making a positive difference in the world. There are systems in place to support the institutionalization of these values. It is a fun-loving, creative place to work, and rules are kept to a minimum. Risk-taking is encouraged and rewarded.

The Flamekeeper Organization is very committed to the founder’s vision and values. This kind of organization makes all major decisions based on its mission and purpose. A strong sense of stewardship permeates the culture, allowing the organization to carry into the future the best of the past, while also remaining adaptive and nimble. It is common to hear stories about the organizational history and the founder’s start-up vision, and these stories often arise to remind the organization about the direction it should head in the future. The values of the organization are clearly stated, and employees are able to articulate them clearly and to give examples of when actions have been in alignment with these values.

The Hearthtender Organization is an organization that focuses on getting the day-to-day work done in an efficient way. There is a strong sense of service to customers and to each other, and a concern for peoples’ feelings. The organization tends to focus on what needs to happen in the present, and either doesn’t have time to look toward the future, or does not have a natural propensity for planning for the future. In general, people are detail oriented, and are comfortable with systems that make the work flow smoothly. The organization is likely to resist change that will be disruptive to the daily work.

The Placeholder Organization is an organization that is focused on the past, and holds a shared perception that the past was better than the current state of things. This type of organization tends to resist change, most likely because some previously implemented changes made things worse instead of better. People may be overloaded with too many changes and not able to handle any more at this time. If the organization is in a very stable environment, a Placeholder Orientation can help the organization to preserve those things that made it successful.

The Guardian Organization is an organization with a protective mentality. This mentality may be a result of offering products or services that prevent problems from happening, or that protect people when the problems do occur. This type of organization often uses fear of something negative happening as a motivator. A Guardian Organization is quite cautious in its decision-making and tends to be very risk-averse.


OUR PROCESS

A structured, confidential process designed to provide clear insight, practical interpretation, and meaningful organizational alignment.

Prepare & Communication

Align &
Scope

We meet with your leadership team to determine which parts of the organization will be assessed and whether to conduct a full census or a representative sample.

Survey
Administration

You introduce the assessment to employees, clarify its purpose, and confirm that aggregated results will be shared.

We administer the confidential online assessment, ensuring privacy and data integrity.

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Leadership
Interpretation

Reporting &
Analysis

You receive a comprehensive report with visual breakdowns of the five Edgewalker orientations by department, role, and other agreed-upon segments — along with analysis of alignment gaps between individuals and the organization.

Integration & Activation

Your leadership team meets with a Certified Edgewalker Consultant to interpret results, assess cultural alignment, and determine next steps. If needed, we facilitate organization-wide feedback sessions and support a structured change integration process.

We facilitate organization-wide feedback sessions and work with leadership to design and implement a structured change integration process, where needed.

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•  Higher energy focused on mission and purpose
•  Greater employee engagement
•  Increased resilience to change
•  Enhanced culture of innovation
•  Realignment between the culture and the environment
•  Higher organizational performance, particularly in the areas of customer service & product/service innovation

Benefits of the Organization Archetypes of Change Survey:

As a result of following this process, the organization will experience:


This survey is offered through the Organizational Archetypes of Change Workshop and is also available as a part of our Organizational Assessment services.

Please contact us to discuss your particular needs.


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