The Archetypes of Change Surveys are based on 25 years of research in organizations and were developed by Dr. Judi Neal and Dr. Linda Hoopes. These surveys are based on the realization that people have different worldviews, or orientations toward the change, and that these orientations have major implications for communications, planning, innovation, risk-taking, and openness to change.
Both of these measure the Five Archetypes of Change:
Edgewalkers | Flamekeepers | Hearthtenders | Placeholders | Guardians
Each of the Archetypes of Change has strengths to offer an organization and each of them also has a shadow side.The customized report details these strengths and shadow sides for each participant, providing guidance on developmental opportunities.
The Archetypes of Change Surveys have two forms:
EDGEWALKERS
FLAMEKEEPERS
HEARTHTENDERS
PLACEHOLDERS
GUARDIANS
Action steps for growth
Research-backed insights
Personalized developmental recommendations
Your unique Archetypes of Change Profile
Detailed analysis of your five individual orientations
The Edgewalker Organization is a high-energy organization that seeks to be on the cutting edge. It thrives on the next new thing and may have a disregard for the past or for tradition. The organization is committed to high integrity and to making a positive difference in the world. There are systems in place to support the institutionalization of these values. It is a fun-loving, creative place to work, and rules are kept to a minimum. Risk-taking is encouraged and rewarded.
The Flamekeeper Organization is very committed to the founder’s vision and values. This kind of organization makes all major decisions based on its mission and purpose. A strong sense of stewardship permeates the culture, allowing the organization to carry into the future the best of the past, while also remaining adaptive and nimble. It is common to hear stories about the organizational history and the founder’s start-up vision, and these stories often arise to remind the organization about the direction it should head in the future. The values of the organization are clearly stated, and employees are able to articulate them clearly and to give examples of when actions have been in alignment with these values.
The Hearthtender Organization is an organization that focuses on getting the day-to-day work done in an efficient way. There is a strong sense of service to customers and to each other, and a concern for peoples’ feelings. The organization tends to focus on what needs to happen in the present, and either doesn’t have time to look toward the future, or does not have a natural propensity for planning for the future. In general, people are detail oriented, and are comfortable with systems that make the work flow smoothly. The organization is likely to resist change that will be disruptive to the daily work.
The Placeholder Organization is an organization that is focused on the past, and holds a shared perception that the past was better than the current state of things. This type of organization tends to resist change, most likely because some previously implemented changes made things worse instead of better. People may be overloaded with too many changes and not able to handle any more at this time. If the organization is in a very stable environment, a Placeholder Orientation can help the organization to preserve those things that made it successful.
The Guardian Organization is an organization with a protective mentality. This mentality may be a result of offering products or services that prevent problems from happening, or that protect people when the problems do occur. This type of organization often uses fear of something negative happening as a motivator. A Guardian Organization is quite cautious in its decision-making and tends to be very risk-averse.
A structured, confidential process designed to provide clear insight, practical interpretation, and meaningful organizational alignment.
We meet with your leadership team to determine which parts of the organization will be assessed and whether to conduct a full census or a representative sample.
You introduce the assessment to employees, clarify its purpose, and confirm that aggregated results will be shared.
We administer the confidential online assessment, ensuring privacy and data integrity.
You receive a comprehensive report with visual breakdowns of the five Edgewalker orientations by department, role, and other agreed-upon segments — along with analysis of alignment gaps between individuals and the organization.
Your leadership team meets with a Certified Edgewalker Consultant to interpret results, assess cultural alignment, and determine next steps. If needed, we facilitate organization-wide feedback sessions and support a structured change integration process.
We facilitate organization-wide feedback sessions and work with leadership to design and implement a structured change integration process, where needed.
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Have questions about which assessment is right for you or your organization?
We can help guide you to the right assessment and connect you with a certified facilitator.